PLAN LESS. CELEBRATE MORE.
Meet Penny Your Event Kit Concierge
Plan your next celebration in minutes. Penny helps you create custom checklists, menus, timelines, and décor inspiration — all tailored to your event.
Your all-in-one toolkit for stress-free, unforgettable celebrations. Calm, curated, and beautifully effortless - welcome to the #PlanfulLife.
She’s your personal planner in your pocket — thoughtful, creative, and ready whenever you are.
Why Penny Is Unlike Anything Else
Penny isn’t a chatbot — she’s your AI event concierge.
She blends the expertise of a seasoned planner with the simplicity of technology to help you plan smarter, calmer, and with confidence.
When you chat with Penny, she doesn’t hand you cookie-cutter lists — she helps you design a plan that feels intentional and perfectly you.
CUSTOM CHECKLISTS & TEMPLATES
MENU IDEAS & DECORATION INSPIRATION
PRINTABLE & EDITABLE CANVA TEMPLATES
GUEST MANAGEMENT & PREP REMINDERS
Penny thinks like a planner and guides like a friend.
Ready to Start Planning?
Whether it’s a dinner with friends or a milestone event, Penny can help you create a beautiful, stress-free plan in just a few messages.
What's Next for Penny?
Smarter. More personal. Always planful.
Penny 2.0 is on the way — bringing deeper customization, real-time answers, and even more ways to plan every occasion.
Soon, Penny will respond in real time — refining your plan, recommending suppliers, and adjusting timelines automatically.
Everything about Penny reflects the Planful Movement — because being planful isn’t about perfection, it’s about creating meaning in every celebration.
Join the #PlanfulLife Movement
Because everyone deserves to celebrate effortlessly.
We’re redefining what it means to plan — and to live — planfully.
The #PlanfulLife Movement is for anyone who believes celebrations should be joyful, not stressful. Whether you’re a busy mom, a nonprofit volunteer, a maid of honor planning a bachelorette weekend, a sorority sister organizing a house event, or simply someone who loves bringing people together — you belong here.
We’re creating a community where everyday hosts can feel inspired, supported, and confident. Together, we’re turning chaos into calm, checklists into connection, and stress into celebration.
Be Part of the Launch — Become a Founding Host
As we launch Planful Event Kits this season, we’re inviting our very first community members — Founding Hosts — to help us shape the future of effortless celebration.
Our Founding Hosts will be the first to experience Penny, your Event Kit Concierge, when she officially launches on November 3rd. Penny’s first version helps match you with the perfect free holiday kits for Thanksgiving, Christmas, and New Year’s — making it easier than ever to plan beautiful gatherings without the stress.
As a Founding Host, you'll:
Get early access to Penny, your Event Concierge (launching Nov 3rd)
Enjoy exclusive free kits and planning resources
Receive special perks and discounts on future kits
Be part of defining Penny 2.0, coming early 2026
Get featured in our growing #PlanfulLife community
Help make hosting easier for everyone
Get Your Free Guide:
10 Ways to Start Living Planfully this Season
Inspiration, mindset shifts, and hosting ideas to help you bring more joy and less stress to your holidays.
Meet the Visionaries behind Planful Event Kits
With over 45 years of combined event, marketing, and operations experience, these two women have seen it all — from luxury weddings to community fundraisers. Their mission: to help everyday hosts, nonprofits, and small businesses plan with ease, confidence, and joy. Through Planful Event Kits, they’re reimagining what it means to live — and celebrate — Planfully.
Lacy Empkey
Co-Founder
With over 25 years in the industry, Lacy’s journey started in advertising and marketing (BA in Advertising, MBA in Marketing). Trade shows in Las Vegas opened the door to large-scale event producing, and from there, she grew into managing corporate conferences, sponsorship activations, and experiences of every size. She later founded In Alignment Collective and Collective Cheers Tap Co., both rooted in her passion for authenticity and connection.
But over time, hustle culture took its toll. What once brought joy became exhausting to-do lists and late nights. “In Alignment” became not just a business name but her personal reminder to choose balance, authenticity, and joy over burnout.
Ellayna Ormonde
Co-Founder
With 20+ years in events, operations, hospitality, and marketing, Ellayna earned her B.S. in Sports/Entertainment & Event Management from Johnson & Wales University and studied abroad in Event Planning at the University of Galway. She advanced into leadership roles—from COO to Director of Operations—before founding Customer Quality Assurance and later The Savvy Digital Creators, blending digital strategy with event production.
Her strength has always been producing meaningful experiences, but like many women, she pushed herself to extremes—working long hours and believing she had to do it all to “earn” success. Burnout eventually taught her that real success is found in balance, boundaries, and leading with heart.
The Planful Edit
Inspiration, stories, and tools to help you plan less, celebrate more, and live the #PlanfulLife.
How Planful Event Kits Make Holiday Hosting Easy for Everyday People
Every Planful Event Kit comes loaded with customizable checklists, timeline templates, and creative ideas that you can adapt to your style, space, and guest list. Think of it as your personal event pl... ...more
Mindful Event Planning ,Lifestyle Event Inspiration &Event Planning
November 28, 2025•0 min read
Friendsgiving Made Easy: Stress-Free Timelines, Smart Checklists & Gorgeous Decor on a Budget
The secret isn't working harder; it's working smarter. And that starts with understanding something most hosts miss: the magic happens in the planning, not the panic. ...more
Event Industry Trends
November 17, 2025•0 min read
Templates to the Rescue: The Ultimate List of Party Planners, Checklists & Printables You Didn't Know You Needed
Templates are like having a seasoned event planner whispering helpful reminders in your ear, except they don't charge by the hour and they're available at 2 AM when inspiration strikes. ...more
Mindful Event Planning ,Event Planning
November 16, 2025•7 min read
STILL NOT SURE?
Frequently Asked Questions
About Planful Event Kits
What is Planful Event Kits?
Planful Event Kits was created to simplify the art of planning while bringing joy back to hosting. Founded by event and creative professionals with 45+ years of combined experience, Planful helps anyone — not just event planners — design meaningful gatherings with less stress and more style. Each kit combines curated templates, visuals, and checklists to make planning effortless and inspiring.
The Why Behind Planful & The #PlanfulLife Movement
Why did you start Planful Event Kits and what is the #PlanfulLife Movement?
We started Planful to redefine what planning looks like. The #PlanfulLife Movement is about slowing down, being intentional, and creating with purpose — from your home to your celebrations. Our kits empower you to plan in a way that feels calm, creative, and fulfilling, turning every event into an experience that reflects your unique lifestyle.
What Makes Planful Different
How is Planful different from other planning tools or templates?
Unlike typical downloads or scattered inspiration boards, Planful Event Kits bring everything together in one place — editable templates, detailed timelines, planning guides, and custom mood boards. You no longer have to search across Pinterest, TikTok, or multiple websites for ideas. We do the curating for you, using decades of event expertise to help you plan confidently and beautifully.
How It Works
How do Planful Event Kits work?
Choose your favorite free or premium kit, download it, and customize it using Canva, Google Docs, or Slides. Each kit includes editable templates, visuals, and ready-to-use planning tools — from checklists to décor inspiration — so you can bring your event vision to life in a simple, organized way.
Who It’s For
Who are Planful Event Kits designed for?
Our kits are made for everyone — whether you’re a professional planner, small business owner, parent, or creative host. From weddings and birthdays to team events and dinner parties, Planful gives you everything you need to plan with ease and confidence, no experience required.
Kit Types & Future Offerings
What types of kits are available?
We currently offer free seasonal digital kits — including Thanksgiving, Christmas, and New Year’s — available until December 31. In 2026, we’ll introduce premium digital kits, memberships, and physical event boxes that include everything you need to plan your event from start to finish.
Get Involved & Stay Connected
How can I connect or share my ideas with Planful?
We love collaborating and hearing from our community! If you have an idea for a new kit, want to be part of upcoming memberships, or need help with downloads, contact us at [email protected].
Stay up to date by subscribing to our newsletter for quarterly releases of our magazine-style guides, filled with exclusive planning tips, free templates, and creative inspiration.
Plan thoughtfully. Celebrate meaningfully. With Penny by your side.
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